How to Grow College Enrollments with Automation and a Robust Higher Ed CRM

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How Ynot Helps Schools Grow Enrollments and Improve Yield

 

Interested in Learning More about Ynot? Check out the video to get some amazing tips on how to grow more enrollments. Keep reading below to better understand the power of Marketing and Enrollment Automation and what it can do for your school. 

As a college, you have a lot on your plate. You have to constantly enroll new students, you need to find ways to improve retention, reduce staff turnover, and most importantly educate your students and help them move on to a great career. It’s exhausting. While the challenge is great, marketing and enrollment automation can drastically improve your enrollment process.

Ynot CRM for Higher Education offers marketing and enrollment automation tools that enable you to engage prospective students through their entire enrollment life cycle.

 

Ynot’s Higher Ed CRM Will Help to Solve Your Biggest Enrollment Challenges

So, you can focus on what you do best, educating students. Ynot offers easy-to-use Marketing and Admissions automation allowing you to personalize each student’s enrollment experience while offering consistent follow-up with less effort required by your team.

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Use Marketing Automation to Create Personalized Enrollment Experiences

Ynot CRM allows you to set up a marketing communication triggers. These triggers tell the system to send out communications on your behalf based on a set of rules your team sets up; triggers can include emails, text messages, phone calls, appointment/ calendar reminders and so much more!

Ynot is so much more than a CRM, but it does prospect management, lead tracking, and reporting too.

Marketing Automation is an amazing way to streamline the enrollment process and create operational efficiencies, while also engaging in meaningful dialogues in consistent ways. And, yes this comes full circle.

Through Marketing and Enrollment automation your prospective students will feel they are getting a custom enrollment experience. Your school will be able to better build value, tell its unique story, and differentiate from other schools through a set of lead nurturing trigger communications.  And, your team needs to create this one and set it in motion. So, every new lead that fills out your information request form will be put on a lead nurturing track.

And you should be able to power up your Admissions Rep Productivity with enrollment automation. Stay tuned for a future article on enrollment automation.

 

Your Reps are Wasting 41% of their Time on Tasks You Can Automate

Research shows that knowledge workers spend a good chunk of their time (41 percent, to be exact) on discretionary activities that offer little in the way of personal satisfaction and could easily be delegated.

Find out how Ynot CRM can free up your team to have more meaningful conversations with prospective students. With marketing automation, it won’t matter what day or time the inquiry is created; Friday night, no problem. Ynot’s marketing automation kicks in and starts your communication sequence to get the prospective student ready to speak with someone on Monday morning.

Use automation to get leads more enrollment ready when they do speak with a Rep. Set prospects up on a lead nurturing cadence to build value for all that your college or university offers.

 

Make More Data-Driven Decisions

Generate more leads and know where they came from, whether by phone or by form. Nurture leads who aren’t ready yet with intelligent email and focus your Admissions team on leads who are ready to enroll.

You will be able to know what your inquiries are most interested in when to reach out and you can prove marketing ROI with complete end to end campaign tracking.

You will have reporting and transparency so you can optimize your ROI by filtering what doesn’t work and doubling down on what does.  Stop chasing prospects and start having conversations.

 

Your Next Start Can Look Like This with Enrollment Automation

Through Marketing and Enrollment automation your prospective students will feel they are getting a custom enrollment experience. Your school will be able to better build value, tell its unique story, and differentiate from other schools through a set of lead nurturing trigger communications. And, your team only needs to create the communication cadence once and set it in motion. So, every new lead that fills out your information request form will be put on a lead nurturing track.

Phone Power Dialer: Our system allows you to create an Enrollment process that reduces time-wasting tasks and helps your Admissions Reps know what to do at every moment. Our speed-to-lead power dialer frees your team up from having dial phone numbers endlessly. Ynot dials until a prospect picks up the phone, then Ynot immediately connects them with the next available Rep.

Watch Admission Rep morale skyrocket by freeing them from the most time-consuming tasks with Ynot automation!

Automation replacing time-wasting tasks for Reps allowing them more time to have meaningful conversations with prospects. Plus, automation ensures that each candidate gets the same treatment and experience from your college, creating a great brand experience. Inquiries will no longer be lost or forgotten about.

Hiring new Reps, no problem. The automation will help set your newbies up to be successful in their new role.

Here is just some of the functionality you can expect from Ynot CRM for Higher Education:

Automate:

  • Follow-ups
  • Missed appointments to get a prospect to reschedule a new time/date
  • Inquiry management
  • Setting parameters for Lead Prioritization
  • Duplicate rule processing
  • Phone follow-ups to eliminate the phone chase
  • Reporting / Admission Analytics
  • Communication and behavior tracking
  • Task Management
  • Assign inquiries/leads based on program, campus location, Rep, or other criteria
  • Easily change inquiry assignments if someone is on vacation or out of office

Enrollment Automation Reduces Reps’ Time-Wasting Tasks 

It can be easy for colleges to lose track of prospects when not using Ynot CRM. Our system allows you to automatically assign inquiries to the right Reps, at the right times, to start a communication sequence without a human initiating it. Our automated system simplifies the job fo your Admissions team. You will be able to monitor your team’s execution from how many appointments he or she is able to set, how many appointments convert into enrollments, and how many enrollments persist to starts.

There are so many reasons a prospective student may not enroll. Don’t let poor follow-up be one of those reasons. Plus, by using Marketing and Enrollment automation, you can ensure each prospective student receives a consistent enrollment experience that better matches your brand promise.

Only 38% of admissions directors surveyed “met their enrollment goals by the traditional May 1 end of the admission period, and less than half did so by June 1.”*

 

Let Ynot help you get visibility into your enrollment cycle to better understand what is working and what isn’t working, so your team can be one of the schools that meets 100% of their enrollment goals, every enrollment cycle!

 

Let Ynot Help. Schedule a Demo

Not ready to schedule a demo? Sign-up for our newsletter

 

 

* Jaschik, Scott and Lederman, Doug. “2018 Survey of College and University Admissions Directors.” Inside Higher Ed and Gallup, Inc. 2018. https://www.insidehighered.com/system/files/booklets/IHE_2018_Admissions_Director_Survey.pdf

 

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Renee Seltzer

Renee Seltzer

Renee Seltzer has spent over 20 years in Higher Education. She has worked on the school-side, worked with various OPM’s and on the agency side and affiliate marketing side. She is now the VP of Marketing and Sales for Ynot CRM. You will not find a marketer with a larger breadth of experience in digital marketing for colleges and universities. Outside of higher ed, Renee has worked with a usability testing start-up in San Francisco, massive lead generation websites in healthcare, and various other industries, including nutrition advocacy, travel, and SaaS. Renee is a cross-functional Marketing Executive with extensive experience crafting messaging, branding, storytelling, and digital marketing from lead nurturing to qualitative research, including student journey mapping and secret shopping. She has created campaigns allowing colleges and universities to develop authentic connections with students using the channels that most resonate with students, including social media, email, SMS/MMS, call campaigns, influencer marketing, videos, and storytelling.
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